In my professional activity I have always considered communication with the patient fundamental . Those who know the CSO studio in Rome know well how much we take care of this aspect and how much we invest; I always thought that the relationship with the patient should not be limited to his teeth, but that he should aim at the well-being of the whole person . This is testified by my professional history, the commitment that I dedicate to disclosure in the media in my role in ANDI as National Cultural Secretary, the initiative of the CSO studio called ” aperitifs with the expert ” where we speak and help to prevent. This blog also testifies to this.

Communication with my patients, however, is very different from communication with those who do not know me, do not know my job and have never been in the CSO study of Corso d’Italia 92. Maybe I should call this type of communication “promotion”, but the term makes me a little uncomfortable. My goal is to make known, in a transparent way , what we do and how we do it, and thus allow users to consciously choose the right dentist. Given that the commitment we pour into the work, given the results we achieve, I am convinced that this transparent story should lead someone among those who read to be more aware in his choice in choosing the dentist to rely on.

How do patients, in the age of the Internet, smartphones, coupons and “viral” content, choose their reference dentist?

The blog is also for this: I don’t pretend to have the right answers to all the questions. With the blog I would like to share my point of view and also my doubts, listen to opinions also different from mine.

Working on the contents of the website and of the service card of the CSO studio, in our work that are decisive for those who want to obtain excellent results, but they are also difficult to make people understand who is not. an expert before I get to the study. In short, for dentists who aim for quality, it is difficult to understand how the use of advanced tools and materials or a particular care in sterilization can make the difference.

However, there are some points, easily recognizable, from which I think you can start.

1) Obviously, every dentist must be registered in the Register of Dentists of the Order of Doctors . If anyone has doubts about their dentist, do not be afraid to ask to see the enrollment certificate: I would absolutely not be scandalized by such a request, I would rather consider it a legitimate need for a conscious patient.

2) All of us instinctively get an idea from the first glance on the hygiene of the rooms; to evaluate technologies and instruments precisely, you would probably need some specific skills, but asking questions you can understand many things. The disinfection and sterilization environments are really important: to get an opinion on a study ask to visit them . I gladly show them to patients, given the care we dedicate to these procedures.

3) Ask many questions, and judge the study both on the basis of the content of the answers and on the availability with which they are provided : whoever you are facing will never be embarrassed, and indeed will generally be gratified: value is recognized for his commitment.